flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

What can churches learn from a Qantas safety video?

What can an airline video can teach church communication?

Mashable is often a wonderful place to find tidbits of insights for churches that we never could quite expect. Today, they highlighted a new Qantas safety video called “Feels Like Home.” The interesting part is that it not only shows us something about videos, but provides an “ah-ha” moment that can relate to every element…

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Can any church grow?

Can any church grow or not?

We all love an underdog story. A group of rebels fighting an evil empire. The story of a losing football team and a coach desperate to save his job. A group of inner-city students looking for a way  out of poverty by learning calculus. These are powerful stories, but do we believe that a church can face a hopeless situation…

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Fall-leaves-and-Rake

A new beginning on church renewal

While it may seem odd, fall always seems like a time for new beginning for me. When I see the leaves fall, I see an ending of the old and a the start of wiping the slate clean. Winter comes and creates a blank white canvas for spring to erupt and birth something new. Fall…

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Guinness - Empty Chair

Beer and Emotion: The Power of an Idea in Church Communication

Ok.  To start with, I apologize.  Yep, it has been forever since I posting anything on this site. Between writing for United Methodist Communications and my day job, I have not had much time to be able to do much writing, let along blogs.  We’ll see if I can start writing on a more regular…

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peptalk
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What we need is a pep talk

We need to honestly face the facts.  We can try to deny it as much as we want, but the U.S. church is in decline.  In a well documented book, “Restart Your Church” by Dottie Escobedo-Frank, she clearly defines the situation:  Thom Ranier, in a U.S. study of 1,159 churches (2002), said that 94% of…

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one-hundred-percent

The mistake of trying to achieve 100% perfection

OK…I have been a bad blogger.  Let me take that back.  I have been a really bad blogger.  I have done the unforgivable sin of not posting for almost a year.  I could make all sorts of excuses.  I was made the acting VP for my industry team and had to build a team from…

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store_shelves

Lack of focus kills…where is yours?

In my work life, I help lead the Consumer Packaged Goods and Retail Industry at Dassault Systemes.  Part of what I do is help design the solutions that help companies innovate.  One area focuses on the in-store world. There is a well know fact that 80% of all initiatives fail.  There are a ton of…

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3-pigs

Straw, Sticks or Bricks…Selecting the right technologies for your website.

We all know the story of the three little pigs.  Each one built a house:  one of straw, one of sticks and one of bricks.  One technology met the test while the other failed because the pigs did not want to put the time and effort it.  Two piggies were bacon (depending on which story…

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Layout

Laying the foundation…Creating the sitemap for your website

Every house (or church) needs a layout and a floor plan.  Before your house was built, someone hired an architect to design the basic layout of the house.  How does someone get into the house? (doors)  What is the flow of the floor plan?  (foyer -> living room -> kitchen or dining room and so…

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camp-fire
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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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