Exploring church strategy, organization and marketing with the belief that 1>99.

Guinness - Empty Chair

Beer and Emotion: The Power of an Idea in Church Communication

Ok.  To start with, I apologize.  Yep, it has been forever since I posting anything on this site. Between writing for United Methodist Communications and my day job, I have not had much time to be able to do much writing, let along blogs.  We’ll see if I can start writing on a more regular…

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What we need is a pep talk

We need to honestly face the facts.  We can try to deny it as much as we want, but the U.S. church is in decline.  In a well documented book, “Restart Your Church” by Dottie Escobedo-Frank, she clearly defines the situation:  Thom Ranier, in a U.S. study of 1,159 churches (2002), said that 94% of…

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The mistake of trying to achieve 100% perfection

OK…I have been a bad blogger.  Let me take that back.  I have been a really bad blogger.  I have done the unforgivable sin of not posting for almost a year.  I could make all sorts of excuses.  I was made the acting VP for my industry team and had to build a team from…

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Lack of focus kills…where is yours?

In my work life, I help lead the Consumer Packaged Goods and Retail Industry at Dassault Systemes.  Part of what I do is help design the solutions that help companies innovate.  One area focuses on the in-store world. There is a well know fact that 80% of all initiatives fail.  There are a ton of…

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Straw, Sticks or Bricks…Selecting the right technologies for your website.

We all know the story of the three little pigs.  Each one built a house:  one of straw, one of sticks and one of bricks.  One technology met the test while the other failed because the pigs did not want to put the time and effort it.  Two piggies were bacon (depending on which story…

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Laying the foundation…Creating the sitemap for your website

Every house (or church) needs a layout and a floor plan.  Before your house was built, someone hired an architect to design the basic layout of the house.  How does someone get into the house? (doors)  What is the flow of the floor plan?  (foyer -> living room -> kitchen or dining room and so…

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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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Why churches fail…loss of focus kills.

Jim Collins wrote a series of books that talk about companies that move from “Good to Great,” sustain their performance because they are “Built to Last” and sometimes lose that greatness and implode while we are stuck to consider “How the Mighty Fall.” To give a VERY BRIEF recap on the process, companies that get…

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old man using cell

Ready or Not…Mobile is Coming!

Ready or not, mobile is a growing trend that your church needs to deal with. Many churches have barely launched websites let alone reach out to those in your community using mobile messaging and applications. Many people believe it is just a fad. The data suggests otherwise…

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If this is not a call to action, I don’t know what is!

A paper called “A mathematical model of social group competition with application to the growth of religious non-affiliation” presented this week at the Dallas meeting of the American Physical Society predicts organized religion will be driven toward extinction in 9 countries. Is this really true? What are we (as the church) willing to do about it?

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