flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Hijacking pop culture…does it work?

Many churches try to copy pop culture in their communication. Is this effective? What can we learn from pop culture trends and how can churches hijack it to be effective in spreading their message.

Focus on getting better…a leadership lesson from Chick-fil-A and Andy Stanley

Chick-fil-A founder Truett Cathy once said, “I am sick and tired of listening to you talk about how we can get bigger. If we get better, our customers will demand we get bigger.” How does this apply to churches are and are we committed to get better every day?

Flipcams for Jesus…Using YouTube for Social Good

YouTube can be a powerful tool of social good. Mashable highlights 5 projects that use YouTube for positive change. How can the church use YouTube to create conversation and change in the areas of global health, poverty, homelessness, hunger and others to make some change in the world.

Free “Connecting with Your Community” e-book

If you want to skip the intro and get to it, here is the link to the book… Download Flockology – Connecting with Your Community   Over the past four years in working with churches, I have seen many attempt to shuffle out a number of “cure-all” programs that will pull their church out of decline….

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Connecting with Your Community…Free e-book to understand your audience and build more effective church marketing plans.

Avoid the “shotgun” approach to church marketing. Take the time to understand your community and use personas to clarify and focus your efforts. Here is a FREE e-book to help you get started.

Crowds Make Dumb Decisions…Who is making yours?

Research shows that once you’ve got 7 people in a decision-making group, each additional member reduces decision effectiveness by 10% A group more than 17 rarely makes any effective decisions. What does this mean for your organization?