flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

The infomediary effect…a simple reason why your church needs to get in the game.

Every two days, we create the same amount of knowledge at existed from the dawn of time until 2003. We are buried in information. Our attention spans have gotten shorter. Churches need to understand and leverage infomediaries if they hope to stay in the conversation and stay relevant.

Getting unstuck from the molasses swamp of life (or church work)

Individuals and churches get stuck. Instead of staying stuck or focused meaningless activity, we need to take a step back and understand why we are stuck and how can we fix the “system” to do it.