flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Stay top of mind! State your calling in 5 to 8 words.

Many churches are going through their annual planning process to make a “Kingdom-difference” in their community. The problem is that most churches are not focused. They want to do everything well. But what is their focus? Creating a clear call can make all of the difference.

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What are your 3 big words? Untangling the mess of church strategic planning.

Many churches get bogged down in the strategic planning process. They get lost in the concepts of mission and vision and try to throw everything (including the kitchen sink). Try a different approach by focusing on 3 big words. Here’s how…

Don’t use half your brain! Focus on the WHOLE church experience.

Churches need to focus on the individual’s experience at every touchpoint we interact with them. Words are not enough. Visuals help. Meaningful, relevant experiences are what will connect someone to Christ and your church.

Setting the bar…what are your goals for 2011?

Four our of five people will break their New Year’s resolution. Churches fail in the same trap. It is because they are too general and express more of a “wish” than a real, tangible goal. Learn how BHAGs (Big Hairy Audacious Goals) can make all of the difference…

Need more proof Facebook is critical to your church outreach efforts? [INFOGRAPHIC from Mashable.com]

In case you need any more proof that Facebook is critical to your church’s outreach efforts, here is an amazing infographic from SocialHype and OnlineSchools.org.