flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Piecing together a story using “Storify”

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.

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Show me the VISION (vs. money)…The Art of Digital Fundraising

50% of churches do not have an annual stewardship campaign. EPIC FAIL! Churches need to cast a vision of why to give and allow people to support causes that matter. Here are some ways to do that.

Invite people home… a strategy to create digital relationships with your church.

Social media tools are great, but churches need to think through how to leverage social media sites to help create relationships and connect them “home” to deepen relationship.

Egypt & Social Media…the blueprint of creating a digital movement (even for your church.)

Churches can learn a lesson from the digital revolution in Egypt. A digital movement can be generated using the social media tools now available. The power is in your hands. Use it wisely.

Show me the benefit… the obligatory Super Bowl 2011 commercial roundup and what churches can learn from them.

What can the church learn from Madison Avenue to connect with people from Main Street? Here are some thoughts on the latest round of Super Bowl commercials and what the church can learn from them.

Singing from the same sheet of music… Using Dropbox for Worship planning.

Many times, getting all the materials ready for Sunday Morning worship can be a hassle. People are e-mailing songs, announcements, sermon outline changes, slides or any number of things or running around with USB drives to get everything ready. Here is one tool that can help…

Avoid the “field of dreams” syndrome… How to plan and promote church events with Social Media.

Too many take the “Field of Dreams” approach in their events, thinking people will “auto-magically” come to any event. Churches need to take advantage of many of the Social Media tools to make their event a success. Here’s a “how-to” to help you.