flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Straw, Sticks or Bricks…Selecting the right technologies for your website.

We all know the story of the three little pigs.  Each one built a house:  one of straw, one of sticks and one of bricks.  One technology met the test while the other failed because the pigs did not want to put the time and effort it.  Two piggies were bacon (depending on which story…

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Laying the foundation…Creating the sitemap for your website

Every house (or church) needs a layout and a floor plan.  Before your house was built, someone hired an architect to design the basic layout of the house.  How does someone get into the house? (doors)  What is the flow of the floor plan?  (foyer -> living room -> kitchen or dining room and so…

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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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