flock:ology

In my work life, I help lead the Consumer Packaged Goods and Retail Industry at Dassault Systemes.  Part of what I do is help design the solutions that help companies innovate.  One area focuses on the in-store world. There is a well know fact that 80% of all initiatives fail.  There are a ton of [...]

We all know the story of the three little pigs.  Each one built a house:  one of straw, one of sticks and one of bricks.  One technology met the test while the other failed because the pigs did not want to put the time and effort it.  Two piggies were bacon (depending on which story [...]

Every house (or church) needs a layout and a floor plan.  Before your house was built, someone hired an architect to design the basic layout of the house.  How does someone get into the house? (doors)  What is the flow of the floor plan?  (foyer -> living room -> kitchen or dining room and so [...]

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are [...]

Jim Collins wrote a series of books that talk about companies that move from “Good to Great,” sustain their performance because they are “Built to Last” and sometimes lose that greatness and implode while we are stuck to consider “How the Mighty Fall.” To give a VERY BRIEF recap on the process, companies that get [...]

Ready or not, mobile is a growing trend that your church needs to deal with. Many churches have barely launched websites let alone reach out to those in your community using mobile messaging and applications. Many people believe it is just a fad. The data suggests otherwise…

A paper called “A mathematical model of social group competition with application to the growth of religious non-affiliation” presented this week at the Dallas meeting of the American Physical Society predicts organized religion will be driven toward extinction in 9 countries. Is this really true? What are we (as the church) willing to do about it?

Out of the prayers of children can come the clarity of God’s call for all of our churches.

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.

50% of churches do not have an annual stewardship campaign. EPIC FAIL! Churches need to cast a vision of why to give and allow people to support causes that matter. Here are some ways to do that.