OK…I have been a bad blogger. Let me take that back. I have been a really bad blogger. I have done the unforgivable sin of not posting for almost a year. I could make all sorts of excuses. I was made the acting VP for my industry team and had to build a team from [...]
C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!) Think about a campfire. What do you think about? We remember the times around the fire with friends, telling stories and staying warm. It creates a sense of “instant community” and camaraderie. There are [...]
Need more proof Facebook is critical to your church outreach efforts? [INFOGRAPHIC from Mashable.com]
In case you need any more proof that Facebook is critical to your church’s outreach efforts, here is an amazing infographic from SocialHype and OnlineSchools.org.
Every two days, we create the same amount of knowledge at existed from the dawn of time until 2003. We are buried in information. Our attention spans have gotten shorter. Churches need to understand and leverage infomediaries if they hope to stay in the conversation and stay relevant.
Social media isn’t a fad. The statistics prove it. So here is what your church needs to do to “get on board” and not be left behind.
Too many people focus on quantity over quality when it comes to social media. Learn how your church can focus on the right things to connect with people in your community vs. bombarding them with social “spam.”
The first step is starting a digital marketing strategy for your church is to LISTEN. It is important to be plugged into the conversation before adding your “two cents.” Here is a step by step guide to get you started.
Right now, I have a massive folder of blog posts, articles, and clipping that all caught my eye as some point. New technologies (like Joost – TV on your PC), marketing techniques using Second Life, and more are all waiting to be thought through and distilled. So, what to do with all the information so [...]