Exploring church strategy, organization and marketing with the belief that 1>99.

The mistake of trying to achieve 100% perfection

OK…I have been a bad blogger.  Let me take that back.  I have been a really bad blogger.  I have done the unforgivable sin of not posting for almost a year.  I could make all sorts of excuses.  I was made the acting VP for my industry team and had to build a team from…

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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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Need more proof Facebook is critical to your church outreach efforts? [INFOGRAPHIC from Mashable.com]

In case you need any more proof that Facebook is critical to your church’s outreach efforts, here is an amazing infographic from SocialHype and OnlineSchools.org.

The infomediary effect…a simple reason why your church needs to get in the game.

Every two days, we create the same amount of knowledge at existed from the dawn of time until 2003. We are buried in information. Our attention spans have gotten shorter. Churches need to understand and leverage infomediaries if they hope to stay in the conversation and stay relevant.

Social media is not a fad…get on board or be left behind.

Social media isn’t a fad. The statistics prove it. So here is what your church needs to do to “get on board” and not be left behind.


IT’S NOT ABOUT YOU!…Ways to create a connection using social media.

Too many people focus on quantity over quality when it comes to social media. Learn how your church can focus on the right things to connect with people in your community vs. bombarding them with social “spam.”


Getting Started in Social Media – Start by Listening

The first step is starting a digital marketing strategy for your church is to LISTEN. It is important to be plugged into the conversation before adding your “two cents.” Here is a step by step guide to get you started.

What’s the real purpose of a blog?

Right now, I have a massive folder of blog posts, articles, and clipping that all caught my eye as some point.  New technologies (like Joost – TV on your PC), marketing techniques using Second Life, and more are all waiting to be thought through and distilled.  So, what to do with all the information so…

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