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Flipcams for Jesus…Using YouTube for Social Good

YouTube can be a powerful tool of social good. Mashable highlights 5 projects that use YouTube for positive change. How can the church use YouTube to create conversation and change in the areas of global health, poverty, homelessness, hunger and others to make some change in the world.

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Building “sheepdogs” in congregations…a lesson in empowerment.

A lesson we can learn from a sheepdog in New Mexico and how we can build up volunteers and empower them to get the job done.

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“Relate-ability”…what churches can learn from superheroes in comic books

Churches can learn a lot from comic books. Superheroes seem real when we can relate them to ourselves. Have churches whitewashed the Gospel to make a Christian life unattainable?

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The Pride before the Fall…What churches can learn from the “Google Reformation” vs. “Apple Catholicism.”

What can churches learn from Apple’s current issues? Is there a parallel between Apple vs. Google and Catholicism vs. Protestantism in the 16th century? Here are six things your church can do to avoid the “fall” from pride.

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Monkey + Amazon = Recall…The Power of Humor in Press Releases.

What churches can learn from a little “monkey” called Woot when it was acquired by Amazon.

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The power of pictures….Can your church articulate its calling visually?

The Cleveland Plain Dealer’s Sports Page tells the entire story of why Lebron left with one picture and seven words. Can churches articulate their calling and reason for relevance in the same way?

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What is your church’s theme song?

To paraphrase Ally Mcbeal, “what is your theme song that would run in the background if they made a story about your church?” It can review a lot about your church and how the community perceives it.

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Life’s a blur…focus on the eternal (the calling for your church)

Having a clearly articulated call for your church is essential to growth. Yet many churches appear to be ADHD in their approach to ministry. Why?

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Don’t be a church marketing lemming..avoid the “shiny object syndrome”

Many churches keep chasing new technologies as “the next big thing” to market their church. Two words: “Stop it!” Start by understanding how to connect the right message, to the right people, at the right place and time.

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Church marketing…a journey of a thousand steps

Church marketing cannot be judged by a single postcard. It is the “hello” at the beginning of a long relationship between God, the receiver and the church who sent it. It is our responsibility to use it wisely.

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