flock:ology

I have been quiet on the blog front since I have been working on a new e-book, "Connecting with Your Community."  It will be a how-to book for churches to observe, listen and engage with their community both physically and digitally. While I am in the process, I wanted to ask, "What questions do you [...]

Writing a script for an advertisement can be one of the most daunting things on the planet. It requires thinking through the power of every single word and arranging them in such a way to have an impact. Here is a quick guide to help to try to tell a story vs. just yelling your message.

What churches can learn from a little “monkey” called Woot when it was acquired by Amazon.

The Cleveland Plain Dealer’s Sports Page tells the entire story of why Lebron left with one picture and seven words. Can churches articulate their calling and reason for relevance in the same way?

To paraphrase Ally Mcbeal, “what is your theme song that would run in the background if they made a story about your church?” It can review a lot about your church and how the community perceives it.

What can the church learn from the “Get a Mac” campaign?

Toyota’s “Swagger Wagon” campaign is going viral. What can the church learn to get a little swagger itself?

Many church marketers depend on their own observations to understand the target audience. Demographic data is everywhere. Now use it to turn your observations and on-line interaction into a clear picture of whom you are trying to serve.

Many churches keep chasing new technologies as “the next big thing” to market their church. Two words: “Stop it!” Start by understanding how to connect the right message, to the right people, at the right place and time.

Many people in churches confuse advertising with church marketing. They are looking for that “silver bullet” postcard that will pack the pews (advertising) while they should be focusing on creating the long-term relationship (marketing.)