flock:ology

Every two days, we create the same amount of knowledge at existed from the dawn of time until 2003. We are buried in information. Our attention spans have gotten shorter. Churches need to understand and leverage infomediaries if they hope to stay in the conversation and stay relevant.

Avoid the “shotgun” approach to church marketing. Take the time to understand your community and use personas to clarify and focus your efforts. Here is a FREE e-book to help you get started.

Writing a script for an advertisement can be one of the most daunting things on the planet. It requires thinking through the power of every single word and arranging them in such a way to have an impact. Here is a quick guide to help to try to tell a story vs. just yelling your message.

Most people fall in love with an “idea” but never think about how the intended audience will use or interact with it. We need to nurture these ideas to create full blown ideas that will be effective.

An essential for your church strategy and marketing plan is understanding who you are trying to each. This post summarizes a series of blog posts about getting you know your community

Too many people focus on quantity over quality when it comes to social media. Learn how your church can focus on the right things to connect with people in your community vs. bombarding them with social “spam.”

Who would’ve thought that the presentation app used to lull audiences to sleep could also be used to create an appealing Twitter background? The process is fairly simple and only limited by your imagination and Twitter’s 800Kb upload limit. via theclosetentrepreneur.com For those who do not have Photoshop at their fingertips, I found a "how-to" [...]