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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are […]

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Piecing together a story using “Storify”

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.

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