Exploring church strategy, organization and marketing with the belief that 1>99.

Guinness - Empty Chair

Beer and Emotion: The Power of an Idea in Church Communication

Ok.  To start with, I apologize.  Yep, it has been forever since I posting anything on this site. Between writing for United Methodist Communications and my day job, I have not had much time to be able to do much writing, let along blogs.  We’ll see if I can start writing on a more regular…

Continue Reading


Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

Continue Reading

story type - narrow

Piecing together a story using “Storify”

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.