Exploring church strategy, organization and marketing with the belief that 1>99.

What can churches learn from a Qantas safety video?

What can an airline video can teach church communication?

Mashable is often a wonderful place to find tidbits of insights for churches that we never could quite expect. Today, they highlighted a new Qantas safety video called “Feels Like Home.” The interesting part is that it not only shows us something about videos, but provides an “ah-ha” moment that can relate to every element…

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Guinness - Empty Chair

Beer and Emotion: The Power of an Idea in Church Communication

Ok.  To start with, I apologize.  Yep, it has been forever since I posting anything on this site. Between writing for United Methodist Communications and my day job, I have not had much time to be able to do much writing, let along blogs.  We’ll see if I can start writing on a more regular…

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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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story type - narrow

Piecing together a story using “Storify”

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.