flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Lack of focus kills…where is yours?

In my work life, I help lead the Consumer Packaged Goods and Retail Industry at Dassault Systemes.  Part of what I do is help design the solutions that help companies innovate.  One area focuses on the in-store world. There is a well know fact that 80% of all initiatives fail.  There are a ton of…

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Straw, Sticks or Bricks…Selecting the right technologies for your website.

We all know the story of the three little pigs.  Each one built a house:  one of straw, one of sticks and one of bricks.  One technology met the test while the other failed because the pigs did not want to put the time and effort it.  Two piggies were bacon (depending on which story…

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Laying the foundation…Creating the sitemap for your website

Every house (or church) needs a layout and a floor plan.  Before your house was built, someone hired an architect to design the basic layout of the house.  How does someone get into the house? (doors)  What is the flow of the floor plan?  (foyer -> living room -> kitchen or dining room and so…

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Feeding the campfire…developing a content strategy for your marketing efforts.

C.C. Chapman and Ann Handley have developed a wonderful metaphor about content in their book, Content Rules (which I highly recommend!)  Think about a campfire.  What do you think about?  We remember the times around the fire with friends, telling stories and staying warm.  It creates a sense of “instant community” and camaraderie. There are…

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Why churches fail…loss of focus kills.

Jim Collins wrote a series of books that talk about companies that move from “Good to Great,” sustain their performance because they are “Built to Last” and sometimes lose that greatness and implode while we are stuck to consider “How the Mighty Fall.” To give a VERY BRIEF recap on the process, companies that get…

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Ready or Not…Mobile is Coming!

Ready or not, mobile is a growing trend that your church needs to deal with. Many churches have barely launched websites let alone reach out to those in your community using mobile messaging and applications. Many people believe it is just a fad. The data suggests otherwise…

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If this is not a call to action, I don’t know what is!

A paper called “A mathematical model of social group competition with application to the growth of religious non-affiliation” presented this week at the Dallas meeting of the American Physical Society predicts organized religion will be driven toward extinction in 9 countries. Is this really true? What are we (as the church) willing to do about it?

Let the children lead…

Out of the prayers of children can come the clarity of God’s call for all of our churches.

Piecing together a story using “Storify”

How can churches use Storify to pull together content from social networks to create a cohesive story with tweets, posts, photos and videos from all the sources across the web to spread the word.

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Show me the VISION (vs. money)…The Art of Digital Fundraising

50% of churches do not have an annual stewardship campaign. EPIC FAIL! Churches need to cast a vision of why to give and allow people to support causes that matter. Here are some ways to do that.

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