flock:ology

Exploring church strategy, organization and marketing with the belief that 1>99.

Invite people home… a strategy to create digital relationships with your church.

Social media tools are great, but churches need to think through how to leverage social media sites to help create relationships and connect them “home” to deepen relationship.

Egypt & Social Media…the blueprint of creating a digital movement (even for your church.)

Churches can learn a lesson from the digital revolution in Egypt. A digital movement can be generated using the social media tools now available. The power is in your hands. Use it wisely.

Show me the benefit… the obligatory Super Bowl 2011 commercial roundup and what churches can learn from them.

What can the church learn from Madison Avenue to connect with people from Main Street? Here are some thoughts on the latest round of Super Bowl commercials and what the church can learn from them.

Singing from the same sheet of music… Using Dropbox for Worship planning.

Many times, getting all the materials ready for Sunday Morning worship can be a hassle. People are e-mailing songs, announcements, sermon outline changes, slides or any number of things or running around with USB drives to get everything ready. Here is one tool that can help…

Avoid the “field of dreams” syndrome… How to plan and promote church events with Social Media.

Too many take the “Field of Dreams” approach in their events, thinking people will “auto-magically” come to any event. Churches need to take advantage of many of the Social Media tools to make their event a success. Here’s a “how-to” to help you.

Stay top of mind! State your calling in 5 to 8 words.

Many churches are going through their annual planning process to make a “Kingdom-difference” in their community. The problem is that most churches are not focused. They want to do everything well. But what is their focus? Creating a clear call can make all of the difference.

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What are your 3 big words? Untangling the mess of church strategic planning.

Many churches get bogged down in the strategic planning process. They get lost in the concepts of mission and vision and try to throw everything (including the kitchen sink). Try a different approach by focusing on 3 big words. Here’s how…

Don’t use half your brain! Focus on the WHOLE church experience.

Churches need to focus on the individual’s experience at every touchpoint we interact with them. Words are not enough. Visuals help. Meaningful, relevant experiences are what will connect someone to Christ and your church.

Setting the bar…what are your goals for 2011?

Four our of five people will break their New Year’s resolution. Churches fail in the same trap. It is because they are too general and express more of a “wish” than a real, tangible goal. Learn how BHAGs (Big Hairy Audacious Goals) can make all of the difference…

Need more proof Facebook is critical to your church outreach efforts? [INFOGRAPHIC from Mashable.com]

In case you need any more proof that Facebook is critical to your church’s outreach efforts, here is an amazing infographic from SocialHype and OnlineSchools.org.

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